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Invenio Webinar with SiriusDecisions on the future of b2b sales professionals in the content marketing and digital marketing age.
This webinar is meant for you to understand the truth about the b2b sales professional’s role in the b2b buying process of the digital and content marketing age.
You’ll hear, Kerry Cunningham with SiriusDecisions dive into research and data around the b2b buying process and the sales rep role, followed by Invenio CEO, John Grady, discussing the ages of content delivery for marketing and sales content, and Doug Herring, VP of client services at Invenio discussing the tactics and benefits of active selling vs passive selling techniques.
We have some strong Q&A discussion closing out the presentation as well. We recommend you stick to the end of the video to listen to.