In early 2011, Charter Communications had to make a tough decision: Their current outsourced telemarketing vendor had failed their second business review in a row – and it was time to decide on a new course of action. Not only were the vendor’s full cycle sales efforts performing poorly, but they had continually failed to understand the sales metrics Charter Communications was expecting them to meet. As a result, outbound telemarketing was the Charter Communications’ worst performing revenue channel, and something had to be done to fix it.
In this case study, read how Charter Communications realized 197% ROI from
full cycle sales after partnering with Invenio Solutions by filling out and submitting the form on this page.