INVENIO SOLUTIONS® HELPS A GLOBAL SOFTWARE GIANT WITH APPOINTMENT SETTING AND FULL CYCLE SALES
A global leader in software, services and solutions had many different products, with each product group having its own inside lead generation team or outside business partner.
THE SITUATION: No Central Strategy to Reach Customers
However, there wasn’t a centralized method for reaching out to customers, and ultimately the company decided it needed a better strategy to reach customers through various marketing campaigns.
They engaged several companies to understand the full range of options available. However, because Invenio Solutions® had a 14-year history of working with the company and understanding the company’s products, Invenio® was able to suggest a model that offered a great deal of flexibility, allowing the software giant to remain nimble while having access to high-quality sellers who could deliver dependable results.
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