2014 Frost & Sullivan Research: Top Techniques Used by Marketers in Fortune 1000 Companies

do-you-really-know-your-customers In 2014, Frost & Sullivan, a leader in business growth consulting and best practices research, surveyed marketers and companies, including the Fortune 1000, to find out the top techniques and technologies they use in getting to know their customers’ needs.

The results are featured in the whitepaper, “Do You Really Know Your Customers?“ that was sponsored by HP. Here are just some of the key findings:

  • More than 25% of all marketers polled felt that the toughest challenge they face is “quickly following through on sales leads.”
  • Of the Digital marketing/Analytics professionals surveyed 90% revealed that Customer Contact Call Centers are included in the top techniques and technologies they use.

Fill out the form to the right to download the whitepaper.