AUSTIN, Texas and SCOTTSDALE, Arizona—May 12, 2010—The Lead Dogs (now Invenio Solutions®), a lead development and sales outsourcing firm specializing in business-to-business (B2B) companies with complex sales cycles, and the Sales and Marketing Institute, a consulting, education and training firm focused on the B2B lead process and the integration of sales and marketing, today announced a strategic partnership.
The Lead Dogs and the Sales and Marketing Institute are joining forces to provide B2B clients enhanced service offerings, including sales and marketing strategic planning, lead generation, lead nurturing, inquiry management, customer cross-sell and up-sell and partner recruitment and management. These services reflect the expertise of both firms and combine lead generation strategy development with comprehensive execution to broaden the spectrum of service offerings and deliver a full-service approach to lead generation.
“The Lead Dogs is pleased to be joining forces with The Sales and Marketing Institute,” said Mike Wallen, president of The Lead Dogs. “Our partnership brings together a wide array of industry experience, best practices and flawless execution capabilities to drive increased sales productivity and improve overall lead generation results for our valued clients.”
“This partnership will allow our current and future clients to leverage the vast lead generation expertise, proven best practices and innovative approaches of both companies to enhance the sales process and generate even more quality leads,” mentioned John M. Coe, president and founder of The Sales and Marketing Institute. “I am excited to kick off this strategic relationship, and look forward to delivering the benefits it will bring to our valued clients.”
In addition to their joint service offerings, The Lead Dogs and The Sales and Marketing Institute will provide educational materials on B2B lead generation including best practice articles, special reports, industry white papers and webcasts.
About The Lead Dogs
The Lead Dogs is a lead development and sales outsourcing firm who helps B2B companies with complex sales cycles uncover, qualify, and convert leads into sales-ready buyers. The company’s continued success is a result of their experienced and professional team and their proprietary and proven approach to building strong relationships with prospective buyers, staying tightly aligned with clients’ needs and providing transparent visibility into results. In business over 16 years, The Lead Dogs has helped countless clients achieve impressive results including Bomgar, Deltek, McAfee (Secure Computing), Microsoft, Oracle and Philips. For more information, visit www.leaddogs.com
About The Sales and Marketing Institute
The Sales and Marketing Institute is a consulting, education and training firm based in Scottsdale, AZ. The firm specializes in the integration of sales and marketing to create a “new sales coverage model” that is directed at dramatically improving sales and marketing productivity. In addition, the firm focuses on the B2B lead process and the integration of sales and marketing that this demands. SMI offers consulting services, public seminars and internal training on a wide array of topics. For more information, visit www.b2bmarketing.com