The top digital marketing blogs help you keep up with the sometimes drastic and rapid changes in the industry. They also provide information on best practices to use in your digital campaigns. Here are fifteen of the best digital marketing blogs to follow – in no particular order – for the most recent information in the field.
1. Moz Blog
The writers of the Moz blog specialize in search engine optimization and data usage to support marketing efforts.
This blog covers content marketing in all its various forms, from electronic newsletters to website copy to blogs themselves.
3. Neil Patel
Neil Patel is among the top digital marketers currently working. His blog gives readers a wide-ranging exploration of online marketing. Patel is known for lengthy, in-depth blog posts that are packed with useful information and insight.
The Kissmetrics blog focuses on data and how it applies to marketing. With a readership in the millions, it helps digital marketers understand analytics and encourages thorough testing and measurement of online campaigns.
The Unbounce blog is a valuable resource for information on improving conversions and reducing the number of “bounces” away from marketer’s landing pages and sales material.
This blog is considered by many to be the best blog on social media and related topics, with extensive coverage of marketing on Facebook, Instagram, Snapchat, and other platforms.
7. Seth Godin
An extremely popular writer, marketer, and thought leader among those who write digital marketing blogs, Godin is known as the originator of the concept of permission marketing. He is a dedicated advocate of digital marketing and of using creativity, lateral thinking, and other intellectual concepts in marketing.
Based on the top-selling marketing book by John Jantsch, Duct Tape Marketing, this blog explores the concept of duct tape marketing in depth.
Darren Rowse, founder of ProBlogger, writes what is arguably the most popular blog on the subject of blogging. He helps readers improve their skills and provides resources for writers who want to become professional bloggers.
10. Marketing Profs
Marketing Profs is an in-depth educational site for online marketers and those who use digital marketing blogs in their businesses. The site includes how-to articles, videos, tutorials, podcasts, and online seminars.
Readers of copyblogger can find a wealth of material on using blogging as part of a content marketing strategy, but also useful material on how to improve writing and blogging efficiency.
Hubspot covers inbound marketing and related topics. It is considered one of the top blogs in the field. It is noted for being not just a good source of information but as a live example of the advice and information covered in the site’s blog posts.
The Convince & Convert blog applies time-proven concepts of traditional marketing to the digital arena. The blog also covers developing trends, industry news, and the most recent techniques for putting tested marketing techniques to use.
14. Inside AdWords
This is Google’s own official AdWords blog, making it the most authoritative and up-to-date site on this digital marketing topic.
15. Occam’s Razor
Written by Google digital marketing evangelist Avinash Kaushik, this blog simplifies and explains the meaning of web analytics and other data sources important to digital marketing.
Digital marketing blogs give you news and advice, while sales outsourcing companies can help you put the information you glean from these sources into action. Contact Invenio for details on outsource sales services and the expertise you need to successfully run your next digital campaign.