RESOURCE CENTER

Read industry best practices and learn practical tips on a broad range of topics for businesses, nonprofits and associations including database management, lead nurturing, inside sales outsourcing and telefunding.

Case Studies

• Philips Calls on Invenio to Fill Pipeline and Accelerate Entry into New Markets
• Invenio Identifies More Than $6 Million Worth of New Revenue Opportunities
• Invenio Helps DayJet Get Off the Ground by Converting Inquiries into Qualified Buyers Challenge
• Invenio Helped Qualify Accounts and Identify Key Decision Makers Allowing Account Executives to Better Focus Sales Efforts
• Invenio Developed a Multi-Million Dollar Pipeline of Prime Contractors with Budget, Timeframe and Need for a Subcontractor Seeking To Expand Its Prospect Universe
• Invenio Identified a Qualified Audience for a Highly Targeted Sales Activity

Articles

• Business Intelligence for Smarter Lead Generation
• Solution Based Selling: Essential to Successful Lead Generation
• Five Secrets to Sales Success
• What’s Involved in the Lead Development Process
• Guiding Sales Calls with Call Guides to Close Business More Effectively
• Telecommunications Companies: How to Overcome “We are working with another provider.”
• 10 Best Practices to Generate Interest and Increase Sales
• Lead Nurturing Basics: Roles, Stages, Content, Timing
• Four Lead Metrics that Matter
• Why Marketing and Sales Collaboration is the Key to Success
• Success Factors of Inside Sales Campaigns
• Determining and Communicating with your Target Market
• 17 Best Practices for Top Performing Sales People
• Five Tips for Improving Webinar Success
• Three Tips for More Effective Cold Calling
• Differences between Telemarketing, Teleprospecting and Inside Sales
• Optimize Lead Generation: 3 Ways to Obtain Quality Lists
• Lead Nurturing: Qualifying Prospects and Timing Interactions
• Gauging the Success of Telemarketing Campaigns
• Stand Out and Get Results: Five Proven Marketing Tips for the Performing Arts
• Five Keys to Defining and Driving an Integrated Marketing Plan for Your Association
• Maximize B-to-B Lead Generation with a One-Page Direct Mail Letter
• Five Power Tips for Boosting List Performance
• The Difference Between B-to-B and B-to-C Lead Generation
• In Lead Management, The Best Process Wins
• Insourcing vs. Outsourcing Telemarketing
• Set Expectations by Scoring Your Leads
• One Reason Telemarketing Has Such a Bad Reputation
• Data Enhancement Not Just for B-to-C Anymore
• Give Your Sales Organization a Gift That Keeps on Giving

Whitepapers

• Integrating Demand Generation Campaigns
• The Truth Behind Web Inquiry Management
• Making A Case For Sales Lead Management
• Up-selling/Cross-selling and Creating Customer Loyalty
• B2B Data Management, An Unending Process
• Guide to Developing a Lead Scoring Model
• How to Effectively Measure B2B Lead Generation Campaigns
• Five Steps to an Effective Lead Process